Updated: Jun 29
We’re back in your inbox! Did you miss us? Here we are with another playlist made exclusively of song references we received from the creative world over the last month.
If you’re new to the rundown, this will give you a direct glimpse into what the current musical needs are in TV, film and advertising. For anyone looking for some inspiration or direction when writing new music for sync, this should help you gauge the pulse of the marketplace and be a great stepping-off point to create and pitch.
Another big month for retro and vintage references has passed us by. We always see oldies referenced, but it feels like music supervisors and creators are constantly looking for vintage sounds lately.
We were asked for replacements for the likes of Danny Kaye, Diana Ross, Carmen Miranda, The Kinks & Henry Mancini. Classic tracks and artists are always difficult to replicate and replace, so if you have it in you to create authentic vintage sounds, you should see some sync success if you can get your music into the right hands.
Which reminds me…have you uploaded your music to MDIIO yet?
There were also many aughts references this month, reinforcing our internal conversations that the aughts are replacing the 90s as the most in-demand decade of sounds. The Postal Service’s “Such Great Heights” was back as a reference, as was The Cinematic Orchestra, Patrick Watson emotional powerhouse “To Build A Home”, and Jay-Z & Alicia Keys’ iconic “Empire State of Mind”. I can see this trend continuing for a while, so dig out the trucker cap, channel your inner 2000’s musician let’s see what you’ve got.
Finally, as a dedicated fan of ska music, it was fun to work with a Madness reference. We don’t get a ton references in the genre, but I would not be upset if it finds a revival in sync (I may be in the minority, but Pick It Up!)
Here’s a full rundown of all the references we received last month: