MEET THE FACULTY
Ron Broitman - EVP, Visual Media Licensing -
Warner Recorded Music
Overseeing WCM and WMG's unified synchronization operations, Broitman leads a team representing both recorded music and music publishing rights and offering clients a comprehensive licensing service. Broitman and his team serve recording artists and songwriters by strategically developing new opportunities in film, TV, advertising, video games, and new media, and also by collaborating with the company's frontline recorded music labels. Broitman previously served as Senior Vice President, Head of Synchronization, WCM.
Prior to WCM, Broitman served as Senior Vice President of Film, TV & Advertising at Sony/ATV Music Publishing. In this role, Broitman was responsible for building and managing the department that placed and negotiated Sony/ATV's entire repertoire across a number of media platforms, including advertising campaigns, film and film trailers, new media projects, television and video games. Before joining Sony/ATV Music Publishing, Broitman held posts at BMG Music Publishing US, including as Vice President of Film, TV & Advertising Music. In this position, he managed the day-to-day activities of the synchronization department and represented the BMG and Zomba Music Publishing catalogs. During that time, Broitman spent two years overseeing the entire synchronization business for all of the music publishing catalogs and all of the BMG recorded music labels, including Arista, Jive and RCA, among others. Broitman began his career in commercial production for Propaganda Films and holds a Bachelor of Arts degree in Economics from UCLA and a Juris Doctorate degree from Cornell Law School.
Fiona Bloom - Music Entrepreneur, Master-of-All (Musical) Trades
“I was born into the music industry,” says Fiona Bloom. In retrospect, she really had no choice. Music was always part of her DNA.
Coming up in London, her father worked as rock n’roll accountant and, as is befitting of a future musical entrepreneur, even Bloom’s childhood home was set near music royal- ty, across the street from the legendary Abbey Road Studios.
At the age of 4, Bloom already set her aspirations on becoming a world-renowned pi- anist. Laser focused on musicianship, Bloom worked her way up, gaining acceptance into the prestigious Royal Academy of Music in London and later earned full scholar- ships to at the University of the Arts in Philadelphia and the University of Maryland.
Internationally, she has lectured around the globe. A natural tastemaker and “playlist curator,” long before the days of blog “Top 10s” and Spotify, Bloom was sharing her “Top 50 Artists to See at SXSW” (as well as CMJ and Canadian Music Week) and would often catch major label A & R reps with her printed out lists in tow at the conferences. A connoisseur in voice overs, something father honed in her radio days, she even per- formed for three hours alongside Chris Rock during the 1999 MTV Awards. Aside from helping to groom and expose hundreds of artists and helping produce thousands of events throughout her career, Bloom has also worked with numerous clients, including SXSW, CMJ, the NYU Tisch School of the Arts, Billboard Conference—even voted by Billboard Biz as the top Characters to follow in the Music Industry.
Going back to her beginnings, everything was simpatico when Bloom was around music. Her inception into the “music business” can be rooted back in the early ’90s, when she started moonlighting in the publicity world, launching the PR firm Roche & Bloom with friend Michelle Roche, and worked with regional artists like the Indigo Girls, Drivin’ and Cryin,’ Follow For Now, Five Eight, and Michelle Malone. Leaving her previous musician endeavors behind, by the time Bloom completed her studies in Speech Communications and Broadcast Journalism at Georgia State Universi- ty, she was already enraptured in the world of Hip-Hop. Landing gigs at WSTR 94.1 and WRFG 89.3 FM, she quickly became a popular radio personality with one of the most successful rap radio shows in Atlanta. Specializing in Hip-Hop, she was often tasked with pulling together playlists and seeking out artists that were the next big thing.
Then, New York City happened. Bloom moved and never looked back. After a chance meeting with Glassnote Records founder Daniel Glass—then president of Chrysalis EMI—she picked up and moved to New York. Following a few lengthy inter- views up and down the record label chain, on January 3, 1994, Bloom officially jumped the radio ship and finally entered the record business. Upon joining EMI, her world came full circle as the first campaign she worked on was Gang Starr, who she first con- nected with during her radio days, and worked with Digable Planets, Shara Nelson, Soul Sonics, and British R & B group Eternal. It was her first foray into the record world, but soon Bloom parted ways with EMI and joined Zero Hour Records as director of PR, working under Ray McKenzie. Immediately after joining, Bloom was unstoppable getting artist features in Entertainment Weekly, Rolling Stone, US, and The New York Times. Somehow, the gig that Bloom admittedly says she talked her way into, made her the hottest publicist in town. Every major label wanted to her.
By 1996, after Zero Hour entered a deal with Rising Tide, and Bloom was given the helm of the Hip-Hop label 3-2-1, a subsidiary of Zero Hour. With a heavy budget, Bloom for marketing, with her first signing was Blackalicious, and Bloom was tasked with discov- ering artists that no one had ever heard of before, and 3-2-1 immediately took off. In 1998, working on a project called Connected, a compilation Bloom pieced together fea- turing label artists and Bloom’s choice picks—and showcasing her innate A & R ear— with Ultramagnetic MCs with Kool Keith, Blackalicious, and Freestyle Fellowship. Unfortunately with 3-2-1’s success, Zero Hour was falling behind. Just as 3-2-1’s signed artists were about to release new albums and Bloom was moments away from signing new artists like Minneapolis Hip-Hop duo Atmosphere, the plug was pulled in June 1999, leaving her devastated.
As April of 2000 rolled around, the stress of the closing 3-2-1/Zero left Bloom coping with a medical condition that took her out of commission for four months, right at the cusp of a new venture, Sub-Verse Records, with Big Jus and investor Peter Lupoff. Once she recovered, Fiona Bloom was in full force. As the label’s co-owner and presi- dent, Bloom was signing artists like MF Doom re-releasing his debut Operation: Doomsday, effortlessly landing placement in Spin, Rolling Stone, NY Times, Enter- tainment Weekly and all the major Hip-Hop magazines for their roster of artists... Bloom was back in her element. Located in the heart of New York’s TriBeca neighborhood, Sub-Verse’s prime locale— and 100,000 square feet of space, often rented out to digital companies. On the up and up, Bloom’s time with Sub-Verse would sadly came to an end following 9-11. The office’s close proximity to attack, a frozen industry, and the trauma left Bloom unmotivated to continue. Following her resignation, Bloom continued continued working the promo- tional company she had launched on the side, Subversive School, a branding component of Sub-Verse.
She never really left music—even when she did, often joking “I’ll leave it when I die.” Soon, Booker was added to her resume. In 2004, Bloom joined New York’s Joe’s Pub as it’s Programming and Late Night Booker. There she worked with Global Fest founder Bill Bragin and soon developed a late night series, which showcased new artists like Jasmine Elliot and SpankRock with an inaugural show featuring the one and only Missy Elliot. Following a run-in with Steve Gottlieb at a Midem conference in France, Bloom would soon find herself back at a record company as director of International Marketing at TVT Records. Already set with Nine Inch Nails, Sevendust, KMFDM, Guided By Voices, and dozens of other artists on its evolving roster, Bloom worked with “newcomer" Pit- bull, as well as her former “DJ” Lil Jon and other artists through 2006.
Fast forward to 2007. After more than two decades working the trenches of the music world, it was time for Bloom to go into business for herself, and The Bloom Effect was born.
Bloom launched her full-service boutique agency, specializing in entertainment market- ing and branding that has produced and promoted more than 2,000 special events for artists, authors, fashion labels and other lifestyle brands and worked with more than 300 artists since its inception. The Bloom Effect offers consulting, A & R and manage- ment advice and its roster of clients past and present includes the Blues Travelers, Sim- ple Minds, Raul Midón, The Waterboys, Gangstagrass, Hollis Brown, Tower of Power, Bruce Sudano, The Zombies, and many more.
Throughout all her ups and downs in the music industry, Fiona Bloom is happy just where she is.
Every beginning, and abrupt end, was a lesson learned in the business that she loves... the business she was born into.
Multi-award-winning composer Kovas recently scored HBO’s sports mini-series The Cost of Winning, from Emmy-winning executive producer Michael Strahan. He also scores Netflix's hit original series On My Block. He received a Clio Award for writing, producing, and co-starring in Dunkin’ Donuts campaign ad Runnin’ on Cold Brew featuring three-time NFL Pro-Bowler Odell Beckham Jr.. As a recording artist, KOVAS can be heard on several features, tv shows, and top-selling video games including, Glee, Shameless, Flatbush Misdemeanors, American Dad, Bojack Horseman, The Daily Show With Trevor Noah: Oscar-nominated film "Captain Phillips" starring Tom Hanks, 22 Jump Street, EA Sports Madden NFL & "Saintʼs Row IV and more. Kovas has also produced and remixed for some of the biggest names in music including Justin Timberlake, Usher, De La Soul, Jonas Brothers, and more.
A graduate from the prestigious University Of British Columbia Music Program in Vancouver, Canada, Joe Cruz is a Los Angeles based songwriter, composer, and producer. Joe most recently garnered placements on the Carly Rae Jepsen album Emotions. The songs - "Warm Blood" and "I Didn't Just Come Here To Dance" - were both co-written with Carly Rae.
Joe has also been working with with platinum selling Swedish pop songstresses Molly Sanden (Sony) & Cazzi Opeia, Rozzi Crane (222 Records), and Amy Stroup (Secret Road), among others. He has had many film and TV placements throughout his twenty-plus years in the music industry, and has been nominated for several awards in Canada.
An award-winning composer, Joe has scored music for films and TV shows, including Flash Gordon (Sci-Fi) and The Impello Films Elvis Presley biopic Protecting The King. As a sideman, he has performed and toured with many artists, including Grammy award-winning singer-songwriter Sarah McLachlan on The Tonight Show, CBS' Early Show, Ellen, Good Morning America, AOL Sessions, and the Rockefeller Tree Lighting ceremony and concert on NBC.
Music is my sword and shield – The motto of 34-year-old producer Kyle King. Born in Germany, and raised in America, Kyle developed a love of music at a very early age. He has played and learned several musical instruments, and is always looking to expand his repertoire. Eventually finding electronic music, Kyle was hooked from the start.
Reaching almost two decades as a DJ, Kyle’s selections draw from his experience, and his desire to weave new music with the classics, and always leave the dancefloor blissful and exhausted.
Choosing to focus on production in the last couple of years, Kyle has consistently challenged himself with various genres of music, refusing to be compartmentalized. Kyle then found Slam Academy and now works as a TA and Instructor, while also acting as the student ambassador. Kyle’s passion for all things music truly shows.
Tami LaTrell is multi-platinum, GRAMMY-nominated songwriter who’s written for artists such as Whitney Houston, Monica, Keyshia Cole, SWV, Rotimi and country duo Love and Theft to name a few. She inked her first music publishing deal with EMI Music Publishing in 2002 under the leadership of Big Jon Platt, and is now an established writer with Sony/ATV Music Publishing.
Aside from songwriting, she facilitates music publishing and copyright workshops online as a music and rights protection advocate and also speaks at different universities and music programs in schools. She’s a Youtube partner with 700k+ views.
In 2018 she launched The Mezzo Agency a publishing administration company that does catalog management, royalty collection, creative and music licensing for songwriters, artists and producers. Since 2018 her company has recovered over $140,000 in unclaimed royalties for music creators on her roster.
She also holds position as Governor of the The Recording Academy-Atlanta chapter and is a founding member of Women In Music-Atlanta. See Tami’s full discography here.
Justin Gray - Canadian born, Los Angeles based Songwriter, Record Producer, Music Executive and Tech Entrepreneur.
Over the past 12 years, Justin’s projects have sold in excess of 40 million copies, and more than 8 billion streams world-wide. He has collaborated with a diverse range of artists including Avril Lavigne, Mariah Carey, John Legend, David Bisbal, Luis Fonsi, and Joss Stone.
Brian Malouf - Associate Professor of Practice at the Thornton School of Music at USC in Los Angeles
Brian Malouf pursued a career in music with unwavering passion from the third grade. A first chair symphonic percussionist by the end of his university days, and later drumming for a noted L.A. based rock and roll band (Giant City), he became immersed in sound engineering in 1980.
In 1983, his career as a world class studio talent was jump-started when the legendary Michael Jackson, at the height of the Thriller phenomenon, tapped Brian to begin work on his next album, BAD.
By 1989, Brian had risen to the top of his field as a mix engineer and producer, working independently for every major label and amassing an impressive string of hit albums, singles, and soundtracks for artists such as Madonna, Roxy Music, Prince, Seal, Pearl Jam, Tokio Hotel, Wolfmother and All Time Low.
Brian became Vice President of A&R/Staff Producer for RCA/NY in 1994 where he continued to mix and produce several hit records while shaping the careers of such acts as Everclear, The Verve Pipe, Eve 6 and The Calling, to name a few.
He ascended to SVP at RCA two years later under Bob Jamieson and served the company in that role until February of 2004.
In January 2008, Brian joined Walt Disney Records as VP/Head of A&R. In his first year at Disney, Brian had the idea for an adult label and immediately started work on the imprint "Disney Pearl".
Today, along with a long-desired post as Associate Professor of Practice at the Thornton School of Music at USC in Los Angeles, Brian is back to his first love: producing and mixing music for both the best of independent and established artists.
Wendy is an accomplished senior level executive with 35+ years of experience in music, synch and video marketing. Wendy worked with the likes of Green Day, Alanis Morissette, Metallica, MUSE, Michael Buble, and Linkin Park during her 25-year tenure at WB Records in Video Promotion & Production, later transitioning into Sync. During her four-year run at BMG Rights Management, she oversaw a 30-person Licensing & Marketing staff representing the catalogs of Johnny Cash, Kurt Cobain, Wilco, Muddy Waters, Bruno Mars, My Morning Jacket, St. Vincent, etc… while working closely with the Global Affiliates.
During her tenure there, she grew Synchronization revenue by over 30%, creating a cohesive powerhouse department. After BMG, Wendy spent two years at Position Music overseeing the Marketing & Sales Dept-again seeing major growth in synchronization and bringing fresh artist talent to the company.
In January of 2019, she ventured out on her own and set up TRULY MUSIC,
www.trulymusicsync.com an independent Synchronization & Marketing company specializing in connecting artists with licensing opportunities across all media platforms. Wendy has two teenage daughters and can’t wait for live music to come back.
When she’s not working you can find her gardening and fostering her backyard bird aviary.
Ben McLane - Esq
Ben McLane, Esq is an entertainment attorney veteran focusing primarily on music, with many gold/platinum albums and Billboard Top 10 and #1 chart hits to his credit for his work in conjunction with musical artists/projects in various genres over the years (e.g., Guns & Roses, Dixie Chicks, Nine Inch Nails, Alicia Keys, etc.).
Ben has also been involved in artist management, talent scouting, promotions, and record label operations in the entertainment field.
Ben is one of the few entertainment attorneys who actively “shops” record, publishing and distribution deals for new and established artists, producers and songwriters.
Ben is currently teaching Music Business Law & Contracts at Los Angeles College of Music [LACM] in Pasadena, CA (and has also been an instructor at Musicians Institute Hollywood, CA).
Ben has been a speaker at prestigious industry conferences such as SXSW, NAMM and NSAI.
Ben is the author of the book “Music Business In 10 Easy Lessons”.
Ben is a 1991 graduate of Pepperdine Law School and lives and works in the Los Angeles area.
More info at: www.benmclane.com
Is the current Vice President of Sync and Creative Licensing at Seeker Music where he pitches and procures sync placements. Previously, he served as the Sr. Director of sync at BMG working within TV + Advertising and managed the AWAL sync department. Ryan loves working with independent artists. He spent 8 years managing bands and booking tours all while working full time in the sync department. Helping independent artists is one of his passions. When time permits, Ryan is also an instructor at UCLA extension teaching Music Supervision for Film and TV.
Mark Friedman has been a prominent music executive since 1989. He began his career at Reata Music/Warner Chappell where he oversaw the pop & country music rosters which included Michael Smotherman, Kevin Brandt, Jason Scheff (Chicago), Chris Whitley and Larry Klein.
In 1995, he was recruited by the Chrysalis Music Group where he enjoyed a successful tenure as Vice President of A&R for 12 ½ years. During his term at Chrysalis, he created a Nashville office with a slew of country music hit makers including, Greg Barnhill, Jamie Kyle, Jimmy Scott, Tom Kimmel and Paul Harrison while still continuing his success in Los Angeles with the likes of Pop/Rock writers/producers/artists such as David Lee Roth (of Van Halen), Robert Downey Jr., Kyle Eastwood (4 Clint Eastwood movie scores) John 5 (of Marilyn Manson/Rob Zombie), Grammy® award winner Larry Klein (Joni Mitchell, Herbie Hancock), Reed Vertelney (Luther Vandross, Michael Jackson) Kevin Savigar (Rod Stewart), Curt Frasca (Avril Lavigne, Ryan Cabrera) and Sabelle Breer (Avril Lavigne, Stacy Orrico and Ryan Cabrera) among over 100 signings during his tenure. Mark’s signings resulted in more than 100 million records sold worldwide and numerous Grammy nominations.
In 2007, Mark was approached to start an independent music publishing company. This resulted in RSP Music. Within the first 2 years of inception, Mark was able to establish a pop/rock division in Los Angeles with David Lee Roth, John 5 and Reed Vertelney AND open a Nashville office with a staff of 4 and a roster of 10+ writers/producers. In September of 2009, RSP Music merged with “The Bigger Picture Group” which became a full-service company that not only developed talent, but also provided marketing, radio promotion and management services. Many of the writers have gone onto have tremendous success, Josh Osborne won a Grammy for song of the year with Kacey Musgraves in 2013 and Brandy Clark was nominated for a Grammy for co-writing with Kasey Musgraves as well.
In 2010, Mark became the Vice President/Principal of Creative Services for the Verse Music Group’s West Coast region. During this time, Mark has been able to acquire some of the most sought after music catalogues in Rock, Pop & Children’s music. Mark’s catalog acquisitions at Verse include that of FRANNE GOLDE (“Night Shift” – Commodores, “Dreaming of You” – Selena), KEVIN SAVIGAR (32 Rod Stewart classics + 7 new songs on Rod’s latest release “Time” and “Merry Christmas Baby” which have sold a combined 3.6 million units worldwide), CHRISTINE CONNOLLY (6 songs on the Theory of a Deadman’s current release including the single “Savages” currently “top 30” at Active Rock radio) and three time Grammy® nominee JOHN 5 (11 songs on Rob Zombie’s current release “Venomous Rat”).
In 2012, Mark was chosen to oversee the rebirth of the Verse Music Groups historical children’s label “Golden Records” by taking the original 1950’s childhood classic tracks and using todays celebrity narrations. The distinct voices of each classic story were provided by Neil Patrick Harris, Susan Sarandon, Ed Asner, Alicia Silverstone, Ziggy Marley & others bridging the gap between the baby-boomers of yesteryear and their grandchildren of today! The resurrection of this catalog has received nothing but praise from parents and child educators internationally. In the first year under Mark Friedman’s guidance, 3 of Golden Records’ releases garnered Parent Choice Awards. These new and fresh recordings are becoming a staple during bedtime story hours across the world.
Mark has always understood the importance of the ‘business’ in the music business and secured a record distribution deal with Friday Music/Warner Brothers to distribute SalSoul Records vinyl and CDs worldwide. He also oversees the Film & TV department and was responsible for establishing partnerships with Finegold Music, Able Music and D2 Music who all represent Verse’s vast and diverse music catalogs.
In 2015 to present Mark partnered up with David Robkin to form DELUGE MUSIC. Deluge Music is based in Los Angeles and Nashville. Mark is president and commutes to Nashville monthly and has signed all the talent to date. Current highlights include the signing of Madeline Merlo who won Songland with Lady A and has their current country # 1 hit single “Champagne Night.” Since winning the show Madeline has just signed with Broken Bow records and is expecting to release her debut single in August 2021.
Nick Poortman is a Los Angeles based Producer, Engineer, Mixer, and Songwriter. He has worked alongside producers including Justin Gray, Gil Norton, Big Tank, and Greg Haver on sessions throughout the USA, UK, Europe, and New Zealand. Nick's diverse production skillset and a recent focus on songwriting expands his expertise to facilitate collaboration from concept to completion.
Lenny Levine is an artist manager and record label executive based in Montreal, Canada. Artist development is the primary focus of LL Artists, the management company he created to assist the independent artist reach their potential. He is the former president of Last Gang Records and has held key executive roles at several forward thinking music companies. Throughout his career, Lenny has helped break artists such as Metric, Death From Above 1979, SUM41, Chromeo, Crystal Castles, Mother Mother and many other successful international recording artists.